Marblehead teams with Commerce House to create kick ass customer experiences

Chocolate and peanut butter. Starsky and Hutch. Frylock and Meatwad. We think some things are better in teams.

Since 2006, Mar­ble­head has been about two things. Cre­at­ing a better cus­tomer expe­ri­ence and treat­ing our clients like we would want to be treated. Cus­tomer expe­ri­ence is one of those terms (like “consulting”) that can mean a few dif­fer­ent things. For us, it meant mar­ket­ing strat­egy and cre­ative design focused on making every inter­ac­tion a cus­tomer had with our clients as enjoy­able as pos­si­ble. Cus­tomer inter­ac­tion as a des­ti­na­tion. People antic­i­pat­ing and liking marketing con­ver­sa­tions. We take great pains in our areas of exper­tise to make this happen. Clients would ask what we could doto  extend this phi­los­o­phy into adver­tis­ing. Nada. That was one thing we had no exper­tise or train­ing in. I didn’t know that media had to be planned and bought. In fact, the clos­est thing I knew about adver­tis­ing what Bob Hoff­man had to say at the Ad Con­trar­ian. And that scared me.

Late last year an adver­tis­ing firm approached me about team­ing together to expand both our offer­ings. It would give them a chance to offer inter­ac­tive and direct mar­ket­ing and give us tra­di­tional adver­tis­ing exper­tise. So after lots of spare time fig­ur­ing out all the details, we are now part­ners with the adver­tis­ing agency Com­merce House. www.​com​merce​house.com.

The first thing we did was create a new web­site. Let us know what you think.

The Mar­ble­head Blog will con­tinue to pro­vide all the inter­est­ing things you’ve come to expect. But we are also tin­ker­ing with the lessons we’ve learned and our new part­ner­ship to make this blog even better. Look for some new posts coming up in the next week.