The Dallas Society of Visual Communications has a 50 year history filled with great work and service provided by creative professionals worldwide. When the time came for a new web site, the DSVC reached out to Marblehead for a fresh look.
DSVC Online History
In the early 90’s before the web, DSVC members started a monthly publication called Rough Magazine designed to announce upcoming events and keep members connected to other people in the club. In 1998 the DSVC took that connection to a new level by launching their first web site. The site provided basic information about the club, a list of upcoming speakers, and a classified page for job listings. Since then, the site has gone through 4 major redesigns. Each new version has contributed design and technology that reflects the period. We are pleased to be included in that history with a 5th major redesign.
The New DSVC Site
From a design standpoint, the new DSVC site takes full advantage of larger viewing areas and faster internet connections. Large screens and high speed allow for big crisp images, bigger text sizes, and spacious layouts. The overall structure is built around a simple grid holding interchangeable copy and artwork. Great artwork and copy is something this club provides on a regular basis. With this site, all that creative work will have the opportunity to shine.
On the technology side, the site is built around a brand new version of Drupel to manage the ever-changing content. We are also big believers in clean, standards-based CSS coding so the site is built by the book, and built to last.
Bringing the Community Together
Every DSVC site has been about connecting the community. The newest version pushes those connections further with the ability to comment on announcements, and the addition of RSS feeds for the job board. We are looking forward to improving community awareness even more with blog and flickr group feeds in the future.
We’ve also added a whole new section to the site called the DSVC Museum. The first page features 100 Rough covers. Members are currently helping us track down pieces to be labeled and added to the museum. As is grows, this area will archive and display 50 years of award-winning creative work from the club.
Special Thanks
This was a big project and we couldn’t have done it without the effort from our colleagues Jenny Bean and Jordan LaMons. Jenny laid out several interior pages, made a master style guild, and got all the art perfect for coding. Jordan provided a lot of technical support hooking a full featured site up to Drupel. We’d also like to thank The DSVC web board member, Michael Griffith. He plugged us into the project and guided our efforts the whole way.
About DSVC
DSVC is the largest independent creative club in the country. They offer members a way to connect to other professionals through monthly meetings, an annual design show, parties, and their own publication; Rough. The organization also makes a big contribution to creative students by hosting a national student design conference loaded with great speakers and several scholarships. For creative professionals in the Dallas area, this club is the organization to be involved in.


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