The New Electric Mini Gets an Amazing Logo

Elec­tric cars are the cool thing to do right now. So you’d expect the ultra-​hip Mini brand to be right on the edge of the new trend. The little Cooper is a great can­di­dates for elec­tric power being so small and zippy (elec­tric cars have loads of low end torque). It also looks a lot like a radio con­trolled car with that little antenna stick­ing straight up in the back.

The bad news is, the elec­tric mini will cost about $50,000. That’s twice what you already pay for this pre­mium pocket rocket. Oh, and they are only going to release 500 of them to “select high pro­file buyers”. (not you) Obvi­ously pulling the lust card from the elec­tric Tesla’s play­book. The good news is, the logo is out­stand­ing. The knock out of the letter “E” in the yellow circle, makes a cute little plug icon. Very clever Mini, now make more of them!

Thanks to the Ober­holtzer blog for the tip.