Can banner ad revenue get you through the economic downturn?

With stocks, spending, and revenue all going down, can the quick cash of banner ads carry us through these tough times?

Web­Mar­ket­Cen­tral Blog via Mar­ket­ing­Sh­erpa pub­lished the latest num­bers on banner ad CTR (click-​through rates), broken down by size.

As you can see, ad size doesn’t sig­nif­i­cantly change cus­tomer behav­ior. This is one place the axiom isn’t true. Banner ads are a low yield item for a lot of businesses, so plan accord­ingly. If you’re won­der­ing about conversion:

Con­ver­sion rates for B2B ads con­tinue to aver­age about 2.8%. That means, on aver­age, you’d need 17,000 impres­sions to gen­er­ate one lead

Bottom line is that in any eco­nomic envi­ron­ment, there is no quick fix. Mar­ket­ing is a dis­ci­pline that requires a focused and mea­sured effort. It’s like train­ing for a marathon. You start with a goal to simply finish, then figure out how fast during train­ing by gaug­ing what’s work­ing and what isn’t. There is no quick fix to run­ning 26.2 miles. You can’t fake it all year and show up expect­ing to finish strong.

You can read the full arti­cle here.