Find and eliminate the unnecessary. It’s important to realize the unimportance of almost everything.
—John C. Maxwell on Simplicity
This principle rings strong in today’s clutter filled environment. Whether it’s design, strategy development, or the initial website release, find and eliminate the unnecessary. Scale it back as far as it will go without losing the essence of the objective. This means less features, less details, and less complexity. It also means quicker time to market, easier to understand, and cheaper cost of ownership.

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