Quote of the Week: Rochefoucauld on Impossibility

Nothing is impossible; there are ways that lead to everything, and if we had sufficient will we should always have sufficient means. It is often merely for an excuse that we say things are impossible.

—François de La Rochefou­cauld on Impos­si­bil­ity

What’s your impos­si­bil­ity? Increas­ing mar­ket­ing share in the mort­gage indus­try? Start­ing a busi­ness in a down econ­omy? Keep­ing cus­tomers who have begun to hold price as the ulti­mate value? Per­haps now is the best time to eval­u­ate the effectiveness of the mar­ket­ing status quo. The cur­rent sit­u­a­tion is not impos­si­ble, but does require rethink­ing. It’s no longer busi­ness as usual while the econ­omy recov­ers. It’s time to rethink the idea of the cus­tomer expe­ri­ence and place it as the cen­tral focus of retain­ing and reach­ing cus­tomers. When times are tough, people demand more for their money. It’s time we give it to them.

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