Design / Opinions

Sep25

Adobe CS4 Packaging: A sign of better things to come?

18 months after Adobe shipped their frankendesign monster child CS3, they unveiled their latest creation. Fortunately they pushed the design style that made CS3 look great to the next level. We’re holding our breath to see if the product inside will live up to the pretty packaging this time.

CS3, The Tragedy:

After they ate Macro­me­dia and eclipsed Quark, Adobe became the ruler of a monop­oly on pro cre­ative soft­ware. During their rule, they have bloated, over­priced, and ham­strung the soft­ware cre­ative pro­fes­sion­als depend on to get their jobs done. People all over the world now loath Adobe so much, they started their own web­site. The prod­ucts in their cur­rent state are basi­cally cars full of shiny fea­tures that become annoy­ing when they don’t work prop­erly. Oh, and the engine is an under­pow­ered clunker. Details right?

Lipstick On A Pig

On the plus side, in the last release, Adobe did pack­age all those buggy fea­tures into an impres­sive set of boxes. Even more impres­sive, they came up with an over­ar­ch­ing scheme for con­trol­ling their uni­verse of brands under one cre­ative direc­tion. I was pretty impressed. You can see to the right they used simple icons that resem­ble peri­odic ele­ments to Iden­tify all their soft­ware prod­ucts. To give each prod­uct dis­tinc­tion, they are placed at a given point on a color wheel. Its so simple, so easy to dis­play, and really makes design­ers smile … until they click on an icon and the crappy updater launches!!!

For CS4, they’ve car­ried the uni­ver­sal style even fur­ther. Now pack­ag­ing shares the beau­ti­fully simple system devel­oped for the icons. Early reviews have been a little crit­i­cal of the plain-​Jane look of the new boxes. I for one, am happy any­time I see Adobe sim­pli­fy­ing anything.

The New CS4 Boxes:

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