Quote of the Week: Ralph Waldo Emerson on Failure

Do not be too timid and squeamish about your actions. All life is an experiment. The more experiments you make the better. What if they are a little course, and you may get your coat soiled or torn? What if you do fail, and get fairly rolled in the dirt once or twice. Up again, you shall never be so afraid of a tumble.

—Ralph Waldo Emer­son on Fail­ure

Not all mar­ket­ing efforts are suc­cess­ful. In fact, most are not. But that doesn’t mean we shouldn’t con­tinue to strive to find the ones that do. In fact, it’s through fail­ure we find the suc­cess­ful. At Mar­ble­head one of our core offer­ings is to help clients learn from the past and con­stantly improve their mar­ket­ing efforts. Mea­sure and adjust. Find what works and capitalize on it. Measure and adjust again. That’s what suc­cess­ful mar­ket­ing entails. With­out mea­sur­ing your fail­ures, you crap shoot and hope for suc­cess.  If you’ve seen the latest Microsoft com­mer­cial with Jerry Sein­feld, you’ll have a great exam­ple of what doesn’t work. What I’m curi­ous to see is how they respond.

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