Quote of the Week: Stephen Covey on Communication

The cause of almost all relationship difficulties is rooted in conflicting or ambiguous expectations around roles and goals. Whether you are dealing with the question of who does what at work, how you communicate with your daughter when you tell you her to clean her room, or who feeds the fish and takes out the garbage, you can be certain that unclear expectations will lead to misunderstanding, disappointment, and withdrawals of trust.

—Stephen Covey on Com­mu­ni­ca­tion

How many client rela­tion­ships have gone sour because roles weren’t clear or goals weren’t stated? These two items must be nailed down before the pro­posal is signed. Who’s going to be respon­si­ble for con­tent? Who gives approval? How do we win? When are we fin­ished? Part of exceed­ing client expec­ta­tions is making it clear what they will be respon­si­ble for and when we can claim the project com­pleted. Have a great week!

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