Yes, right, the focus is totally dif­fer­ent here. That’s why there’s a BK next to a whore­house as William L. pointed out above…

And that South­park is on cable and people can choose to ignore it. Plus, it’s old news. 12 years ago people hated it.

Ah, great insight. That helps under­stand why they would go with a cam­paign like this. So, while they have things like kids meals and pro­mo­tions, it’s not the focus. Cool, thanks.

Vice City or GTA IV, it’s one and the same series, right? Vice City is just one of the pre­quels of GTA IV.

I wonder why people don’t get upset by South­park and the same. Because MTV has a right to do it and we’re used to it?

IMHO BK is not a kid friendly restau­rant like in the U.S. It’s dif­fer­ent here in Ger­many. McDonald’s is the one that’s kid-​friendly. BK here is a lot more for young adults than for kids. That’s why Veg City was ok in Ger­many and people were not shocked at all.

You are right, the ads con­tain veg­eta­bles, not humans. But they are made to look like humans and doing human things. I don’t think it’s jump­ing too far to treat the ads as if they were people. In fact, that’s exactly what the agency wants us to do.

Regard­ing the tv ad, thanks for the heads up. I guess we should dis­tin­guish between video and tele­vi­sion.

The GTA con­nec­tion was my inter­pre­ta­tion, and Vice City, not GTA IV. You may not see it, but look­ing at the web map and graphic style imme­di­ately brought that to my mind.

Agreed. I think I made that point clear. This wouldn’t have gotten past con­cept in the US.

Thanks for stop­ping by!

By the way: the above men­tioned TVC never ran on German TV. It’s a viral.

And no, but no: GTA wasn’t an inspi­ra­tion for any idea or graphic of the cam­paign. (although it’s thought for the same target group..young ado­les­cent males.) The ad cam­paign ran long before the hype about GTA IV started.

And finally: none of the above appeared in the U.S.

I don’t think the Amer­i­can public would even want such an adver­tise­ment cam­paign that is based on a game that depicts and wor­ships the brutal acts of murder, unmoral sexual con­tent, and the horrid way women are depicted. Being a father with daugh­ters, if Burger King did an ad. cam­paign like that here in Amer­ica, they would not get my busi­ness - they don’t get my busi­ness anyway.

Look­ing at the art­work and seeing all the funny and weird illus­tra­tions is one thing, actu­ally using it in a cam­paign to drive in more busi­ness is another.

Theres a time and place for every­thing.