Comments on: Pentagram Helps MillerCoors See the Glass Half Full http://blog.marbleheadllc.com/2008/07/02/pentagram-helps-millercoors-see-the-glass-half-full/ Marblehead created this blog to show off our work, share our opinions, and pass on industry news. Thu, 20 Nov 2008 09:59:14 +0000 http://wordpress.org/?v=2.6.3 By: Brandon Deloach http://blog.marbleheadllc.com/2008/07/02/pentagram-helps-millercoors-see-the-glass-half-full/#comment-119 Brandon Deloach Tue, 08 Jul 2008 15:18:50 +0000 http://blog.marbleheadllc.com/?p=182#comment-119 Thanks for the feedback everyone. Obviously we love to encourage discussion. I would like to say, I agree with Jenny that well informed comments are much more helpful to the overall discussion. Thanks for the feed­back every­one. Obvi­ously we love to encour­age dis­cus­sion. I would like to say, I agree with Jenny that well informed com­ments are much more help­ful to the over­all dis­cus­sion.

]]> By: Jenny Bean http://blog.marbleheadllc.com/2008/07/02/pentagram-helps-millercoors-see-the-glass-half-full/#comment-117 Jenny Bean Mon, 07 Jul 2008 16:33:15 +0000 http://blog.marbleheadllc.com/?p=182#comment-117 Nicely put Griego! Nicely put Griego!

]]> By: Chris Griego http://blog.marbleheadllc.com/2008/07/02/pentagram-helps-millercoors-see-the-glass-half-full/#comment-116 Chris Griego Mon, 07 Jul 2008 16:18:43 +0000 http://blog.marbleheadllc.com/?p=182#comment-116 I'm a web developer with enough design training to recognize good work, but I'm not engrossed in the design world enough to know lead designer's names, so I never make judgments by name. I have to have my dedicated designer friends tell me who Pentagram is and why they matter, which they've been doing for years now. It's not surprising that many web sites dedicated to beer are railing against the new MillerCoors logo because the logo is not for them. The Miller and Coors logos you see when you go to the store or order a bottle in the restaurant isn't changing. The average person who drinks any of Miller's or Coor's various beer brands, like Coors Light, Miller High Life, Blue Moon, or Foster's, will never see this logo. This logo doesn't call for pictures of the Rockies, barley, or swooshes. It calls for tasteful execution that works with (and takes a back seat to) their product logos when combined, and on that scale they've fully succeeded. If you guys know any interns capable of this caliber of work, I want to hear about them. With the onslaught of awful logo redesigns such as Walmart, Photoshop, Xerox, Payless, and on, I find the new MillerCoors logo refreshing. I wouldn't be surprised if this logo became iconic of excellent logo design on the scale of FedEx. I’m a web devel­oper with enough design train­ing to rec­og­nize good work, but I’m not engrossed in the design world enough to know lead designer’s names, so I never make judg­ments by name. I have to have my ded­i­cated designer friends tell me who Pen­ta­gram is and why they matter, which they’ve been doing for years now.

It’s not sur­pris­ing that many web sites ded­i­cated to beer are rail­ing against the new Miller­Coors logo because the logo is not for them. The Miller and Coors logos you see when you go to the store or order a bottle in the restau­rant isn’t chang­ing. The aver­age person who drinks any of Miller’s or Coor’s var­i­ous beer brands, like Coors Light, Miller High Life, Blue Moon, or Foster’s, will never see this logo. This logo doesn’t call for pic­tures of the Rock­ies, barley, or swooshes. It calls for taste­ful exe­cu­tion that works with (and takes a back seat to) their prod­uct logos when com­bined, and on that scale they’ve fully suc­ceeded. If you guys know any interns capa­ble of this cal­iber of work, I want to hear about them.

With the onslaught of awful logo redesigns such as Wal­mart, Pho­to­shop, Xerox, Pay­less, and on, I find the new Miller­Coors logo refresh­ing. I wouldn’t be sur­prised if this logo became iconic of excel­lent logo design on the scale of FedEx.

]]> By: Jenny Bean http://blog.marbleheadllc.com/2008/07/02/pentagram-helps-millercoors-see-the-glass-half-full/#comment-113 Jenny Bean Mon, 07 Jul 2008 15:42:35 +0000 http://blog.marbleheadllc.com/?p=182#comment-113 I feel the need to disagree with the last two comments. This logo is very simple and smart for B2B. The animation makes the branding come to life and the simplicity of the custom text draws your eye to the glass of beer. And beer is what they are all about. Brand New, a great blog discussing Cooperate Branding and identity work, wrote a great post reflecting the logo and interviewing the designer Michael Beirut... maybe it would do good to read it before trashing one of the most well respected design firms existing for the past 30yrs. Here is a link http://tinyurl.com/5bdx7u I feel the need to dis­agree with the last two com­ments. This logo is very simple and smart for B2B. The ani­ma­tion makes the brand­ing come to life and the sim­plic­ity of the custom text draws your eye to the glass of beer. And beer is what they are all about.

Brand New, a great blog dis­cussing Coop­er­ate Brand­ing and iden­tity work, wrote a great post reflect­ing the logo and inter­view­ing the designer Michael Beirut… maybe it would do good to read it before trash­ing one of the most well respected design firms exist­ing for the past 30yrs. Here is a link http://​tinyurl.​com/​5​bdx7u

]]> By: carmen http://blog.marbleheadllc.com/2008/07/02/pentagram-helps-millercoors-see-the-glass-half-full/#comment-111 carmen Mon, 07 Jul 2008 07:49:11 +0000 http://blog.marbleheadllc.com/?p=182#comment-111 never heard of Pentagram before, but i found it funny. do they design a pentagram into all the logos, maybe some illuminati triangle action? and yeah, i bet they got 300K for that intern joke of a logo never heard of Pen­ta­gram before, but i found it funny. do they design a pen­ta­gram into all the logos, maybe some illu­mi­nati tri­an­gle action?

and yeah, i bet they got 300K for that intern joke of a logo

]]> By: rynot http://blog.marbleheadllc.com/2008/07/02/pentagram-helps-millercoors-see-the-glass-half-full/#comment-109 rynot Fri, 04 Jul 2008 01:05:19 +0000 http://blog.marbleheadllc.com/?p=182#comment-109 if anyone but pentagram had done this it would be called out for the mediocre 'give-it-to-the-intern' quality. i think peole want to like it just because of the name/firm attached. it's a half empty glass of flat beer...a perfect synonym for the design. if anyone but pen­ta­gram had done this it would be called out for the mediocre ‘give-it-to-the-intern’ qual­ity. i think peole want to like it just because of the name/firm attached. it’s a half empty glass of flat beer…a per­fect syn­onym for the design.

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