Good Strategy, Great Design, and Justice for All

Despite our Texas roots, we are strictly city slick­ers here at the Mar­ble­head Ranch. We get around with Euro­pean cars not horses, we carry smart phones instead of six shoot­ers, and we’re more likely to get bitten by a pot­hole than a rattle snake. How­ever when the good people at Cow­girl Jus­tice called for design work, we had to drag out our best John Wayne impres­sions. We even learned a bit about ladies fashion. 

The first time we talked to Cow­girl Jus­tice, they needed help get­ting ready for a big show sell­ing their fall col­lec­tion of t-shirts and acces­sories to ven­dors. In the begin­ing, we didn’t know much about woman’s fash­ion and less about cow­girls, but after a few meet­ings and a crash course in barrel racing culture, we know enough to get the job done. I even took a quick trip over to the National Cow­girl Hall of Fame in Ft. Worth for a little research. 

Since that first job, we’ve helped them carry for­ward their brand in print mate­ri­als and adver­tis­ing. Recently, we even got in on the prod­uct game design­ing their Summer t-shirt line. A few of our ini­tial designs were very well received, but in the end, deemed too racy. (hell yeah!) How­ever, one made it though the sen­sors and is on sale now. We’ve very proud of Cowgirl Justices’ progress and wish them tons more suc­cess in the future. We’re for­ever grate­ful to them for bring­ing out our dusty rugged alter ego. I am still scared of horses though.

Here’s a sample of the work we’ve done so far:

They were even nice enough to pen a quick tes­ti­mo­nial singing the praises of all things Marblehead:

Cow­girl Jus­tice Apparel is a new line of women’s spe­cialty cloth­ing. During our debut in 2007, Cow­girl Jus­tice required mar­ket­ing, brand­ing and design sup­port to help build aware­ness. It was a relief to be able to call upon the mar­ket­ing pro­fes­sion­als at Mar­ble­head Con­sult­ing and to be able to quickly exe­cute an eye pop­ping design to gen­er­ate aware­ness for our new line. It takes a spe­cial talent to listen to the client and fully under­stand the need; then make rec­om­men­da­tions to hone the client’s direc­tion into the absolute sweet-​spot approach; and finally, to exe­cute a design that catches the atten­tion of the audi­ence and com­mu­ni­cates the Brand so clearly. We cannot ade­quately describe the reac­tion and atten­tion we received from the mar­ket­ing pieces Mar­ble­head cre­ated. Our busi­ness con­tin­ues to grow and we know that growth has a steeper curve because of the brand exe­cu­tion of Mar­ble­head Consulting.

Kurt and Jamise Fisher, Owners
Cow­girl Jus­tice Apparel