It’s a little tough to figure out. Apple has nearly defined to product design market for the last 10 years. They aren’t to shabby in the 2D design market either. And even my grandma knows they have near flawless branding. So how on earth do you explain this:

I get it; its a cloud full of the apps you now have at your fingertips, but seriously it looks like they collaborated with the guys who did Care Bears? I guess I just liked it better when Apple stuff looked like it was designed by soulless badass Bauhaus-loving Germans.
You can see a more in depth design discussion about this on Brand New.

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