The G Heard Around the World

Web design is an endurance race. You solve the prob­lem of arrang­ing con­tent on the pages. You solve the problem of making navigation make sense. You solve the problem of making it not look like every other web­site. You solve the prob­lem of making the home­page great. You solve the prob­lem of sell­ing it to the client. And just when you think your plan is flaw­less, right before you exhale in vic­tory, you remember that you have to design that damn fav­i­con! 256 demonic pixels of blank canvas that have to clev­erly sum up the essence entire site. I’ve talk to a few people who like doing them, and I’ve talked to a ton of people that think I’m nuts and tell me fav­i­cons are “no big deal.” I’ve always argued that they AREN’T a big deal which is exactly why it kills me to have to make them. 

All that changes today. I read here about the new Google fav­i­con which lit the web ablaze with com­ments and spec­u­la­tion. So, I now tip my hat to the fav­i­con. I must concede that that little square, pound for pound, does more for the web­site brand than anything else I design. (I still hate it though)