Comments on: Almost Everything You Need to Know About Branding http://blog.marbleheadllc.com/2008/05/29/almost-everything-you-need-to-know-about-branding/ Marblehead created this blog to show off our work, share our opinions, and pass on industry news. Sun, 20 May 2012 22:43:46 +0000 http://wordpress.org/?v=2.7 hourly 1 By: MediaMisfit http://blog.marbleheadllc.com/2008/05/29/almost-everything-you-need-to-know-about-branding/comment-page-1/#comment-50 MediaMisfit Wed, 04 Jun 2008 15:53:48 +0000 http://blog.marbleheadllc.com/?p=113#comment-50 Great post and reply. I think Jay's statement is more true with commoditized products. I like Bob's view on product quality and customer service. Those are the first two things I look for when looking at a brand when purchasing a product such as an electronic device. Even with a trusted brand, all product lines are inevitably going to have their bad apples. It's the support and customer service that saves the company's reputation at the end of the day. Great post and reply. I think Jay’s state­ment is more true with com­modi­tized prod­ucts.

I like Bob’s view on prod­uct qual­ity and cus­tomer ser­vice. Those are the first two things I look for when look­ing at a brand when pur­chas­ing a prod­uct such as an elec­tronic device.

Even with a trusted brand, all prod­uct lines are inevitably going to have their bad apples. It’s the sup­port and cus­tomer ser­vice that saves the company’s rep­u­ta­tion at the end of the day.

]]> By: Jay Ramirez http://blog.marbleheadllc.com/2008/05/29/almost-everything-you-need-to-know-about-branding/comment-page-1/#comment-48 Jay Ramirez Mon, 02 Jun 2008 18:01:16 +0000 http://blog.marbleheadllc.com/?p=113#comment-48 I understand where you are coming from Bob. You can't simply buy a Terrell Owens jersey and then market yourself as an NFL star. You've gotta worry about performance first. Good post. I under­stand where you are coming from Bob. You can’t simply buy a Ter­rell Owens jersey and then market your­self as an NFL star. You’ve gotta worry about per­for­mance first. Good post.

]]> By: bob hoffman http://blog.marbleheadllc.com/2008/05/29/almost-everything-you-need-to-know-about-branding/comment-page-1/#comment-47 bob hoffman Sun, 01 Jun 2008 16:24:47 +0000 http://blog.marbleheadllc.com/?p=113#comment-47 Jay: I appreciate your comments. Of course, you are right, brand imagery is alive and well and very influential. The point of my blog was, first-things -first. Unfortunately, many marketers today are obsessed with branding. The most important element of branding, however, is a good product. Sure, BMW and other luxury brands succeed to a substantial extent by presenting an attractive image. But there are very, very few of these and the ones that succeed generally do so on the basis of first having established a reputation of producing quality products. Jay:

I appre­ci­ate your com­ments. Of course, you are right, brand imagery is alive and well and very influ­en­tial.

The point of my blog was, first-​things -first. Unfor­tu­nately, many mar­keters today are obsessed with brand­ing. The most impor­tant ele­ment of brand­ing, how­ever, is a good prod­uct.

Sure, BMW and other luxury brands suc­ceed to a sub­stan­tial extent by pre­sent­ing an attrac­tive image. But there are very, very few of these and the ones that suc­ceed gen­er­ally do so on the basis of first having estab­lished a rep­u­ta­tion of pro­duc­ing qual­ity prod­ucts.

]]> By: Jay Ramirez http://blog.marbleheadllc.com/2008/05/29/almost-everything-you-need-to-know-about-branding/comment-page-1/#comment-43 Jay Ramirez Fri, 30 May 2008 12:51:22 +0000 http://blog.marbleheadllc.com/?p=113#comment-43 typos corrected typos cor­rected

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