http://blog.marbleheadllc.com/2008/05/14/fast-frame-makes-sense-of-the-steel-framing-industry/ Marblehead created this blog to show off our work, share our opinions, and pass on industry news. Wed, 08 Feb 2012 04:43:50 +0000 http://wordpress.org/?v=2.7 hourly 1 http://blog.marbleheadllc.com/2008/05/14/fast-frame-makes-sense-of-the-steel-framing-industry/comment-page-1/#comment-275 Structural Steel Design Thu, 10 Sep 2009 16:09:30 +0000 http://blog.marbleheadllc.com/?p=91#comment-275 As someone with a copywriting/ marketing background, I can appreciate the way you focused on "benefits" on the home page of the steel framing site you designed ("benefits to architects", "benefits to fabricators"). Marketers have to continually remind themselves that when people look at a web site -- or any other type of advertising -- they're more interested in learning "what's in it for ME", rather then finding out every little detail about the company they're researching. The challenge is to strike a balance. As some­one with a copy­writ­ing/ mar­ket­ing back­ground, I can appre­ci­ate the way you focused on “benefits” on the home page of the steel fram­ing site you designed (”benefits to architects”, “benefits to fabricators”). Mar­keters have to con­tin­u­ally remind them­selves that when people look at a web site — or any other type of adver­tis­ing — they’re more inter­ested in learn­ing “what’s in it for ME”, rather then find­ing out every little detail about the com­pany they’re research­ing. The chal­lenge is to strike a bal­ance.

]]> http://blog.marbleheadllc.com/2008/05/14/fast-frame-makes-sense-of-the-steel-framing-industry/comment-page-1/#comment-151 steel commercial buildings Tue, 22 Jul 2008 17:27:09 +0000 http://blog.marbleheadllc.com/?p=91#comment-151 using steel or metal frames for construction projects is not a bad option... using steel or metal frames for con­struc­tion projects is not a bad option…

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