The Smell of Fine Leather and Rich Mahogany

We are proud to unveil a web­site that extends the young Van­Zant Group brand onto to the web in style with a site that is every bit as con­fi­dent and com­mit­ted to qual­ity as they are.

The Van­Zant Group is a bou­tique con­sul­tancy that helps banks and bank­ing exec­u­tives find each other. If that sounds like an easy job, con­sider that at the exec­u­tive level, hiring the wrong person will cost the busi­ness about double that employee’s first year salary. Also con­sider that exec­u­tives can quickly lose their jobs if their cur­rent com­pany finds out they are explor­ing other options.

With stakes like that, employ­ees and the com­pa­nies that hire them want to be sure they find the right people to broker the deal. The Van­Zant Group’s per­sonal ser­vice and high level of expe­ri­ence in both recruit­ing and bank­ing give them great poten­tial for suc­cess. The magic sauce that turns that poten­tial into profit is the abil­ity to find cus­tomers and com­mu­ni­cate advan­tages to them… or as we indus­try insid­ers call it: marketing.

Specif­i­cally, the Van­Zant Group needs to look like the win­ners they are. Luck­ily, they start with a few advan­tages. They already have the begin­nings of a nice iden­tity system with a logo and sta­tion­ary designed  by Tara Carrol of col­or­par­lour in New York City. They also have another secret weapon: Paul Van­Zant. With many clients, there is a long edu­ca­tion process on the need for qual­ity and style. Paul demands it. That might seem stress­ful to some folks, but we love a guy who appre­ci­ates what we do.

The chal­lenge for this site is to val­i­date the young com­pany to their online audi­ence and reas­sure poten­tial cus­tomers that they are a com­pany worth talk­ing to. In the end, the web­site alone cannot close a deal, but it cer­tainly can kill one.

The solu­tion was a simple, con­cept driven home­page fea­tur­ing the one thing both dis­tinct audi­ences have in common. For employ­ers, the chair rep­re­sents the need for good can­di­dates sit­ting in front of them in an inter­view. For Employ­ees, the chair rep­re­sents the new posi­tion they aim to fill. The two major pages on the site are rep­re­sented with large but­tons that speak to those two groups. This home­page is com­pli­mented by a set of pages with paired down para­graphs that give enough infor­ma­tion to those who want to explore the com­pany meth­ods, his­tory and values fur­ther. In an effort to drive nat­ural search traf­fic (links from Google searches) a match­ing blog allows them to add arti­cles on a reg­u­lar basis and address cur­rent indus­try topics quickly.

We have a happy client with a site he can’t wait to start show­ing people. We’re happy too. Living up to Paul’s taste was a lot of fun. (espe­cially find­ing “just the right chair”) We’re already talk­ing about future print brochure projects, so stay tuned for future Van­Zant posts.

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